Clearly defining a brand’s social voice, bringing that personality to life and keeping it consistent can be a challenge—especially for companies that have multiple people managing their social efforts. In this guide, we provide tips to set your company up for success as you cultivate your brand’s online personality and social voice.
Ensure your social voice builds upon your established brand identity.
Collaborate with colleagues to avoid disparate experiences for your customers.
Balance approved brand rules with social media’s inherent spontaneity.